Who we are

Led by Rob Meyerson, Principal and Founder, Heirloom is an independent brand strategy and identity firm—a network of seasoned brand and marketing professionals who come together to solve specific client challenges. For every project, experts in research, design, naming, and other specializations are brought in as needed to build the perfect team.
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Rob Meyerson

PRINCIPAL, FOUNDER

Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms.

Rob is the co-author of Designing Brand Identity, sixth edition and author of Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service. He has also written about brand strategy and naming for leading publications such as Harvard Business Review, AMA.org, Entrepreneur, TechCrunch, Business Insider, The Guardian, and VentureBeat. Rob also hosts How Brands Are Built, a popular branding podcast and blog.

CONNECT WITH ROB ON LINKEDIN OR THREADS.

Frequent collaborators

Elaine Smith

Elaine Smith

ACCOUNT MANAGEMENT

Elaine is a 25-year account management veteran. Her career spans branding, design, and advertising agencies big and small. Before Heirloom, she worked at various Boston and San Francisco-based agencies including HUb, Organic, Mullen, Carat, and VML. Elaine is a strong client partner and our resident taskmaster, making sure we are all doing what we’re supposed to be doing.

Mark Guthridge, design

Mark Guthridge

DESIGN

Through design, Mark creates stronger connections between organizations and their audiences. Starting with a simple, strategic concept, he crafts brand expressions and experiences that overcome business challenges. His career has led him from New York to San Francisco and back again—including over a decade at premier brand identity firms. Mark specializes in logo design, visual systems, design implementation, and creative storytelling.

Miriam Stone

Miriam Stone

STRATEGY

Miriam is a brand strategist with 15+ years of experience in brand strategy, messaging, and naming. She is particularly passionate about launching and growing brands that effect social change. Her client roster includes global brands, growth-stage disruptors, and public sector orgs. Before going out on her own, Miriam was a Senior Consultant at Interbrand and VP of Business Development at VisionSpring.

David Young

WRITING

David has been writing copy, strategizing messaging, and polishing up prose for over a decade now. After earning his MFA in Creative Writing, he got his start writing for tech startups and soon worked his way up to blue chip clients like Microsoft, AMD, DoorDash, Columbia University, and dozens more. He likes to say his speciality is taking complex ideas and explaining them to broad audiences using clear, beautiful, and creative language.

Rob Goodman, marketing collaborator at Heirloom

Rob Goodman

MARKETING

In addition to teaming up with Heirloom, Rob Goodman has worked with some of the world’s biggest brands: Google, Wix, and Simon & Schuster. His ability to blend business sense with creative strategy defines his journey. Rob thrives on collaboration, working hand-in-hand with clients on various projects, from shaping strategies to bringing ideas to life through creative production, content marketing, and brand building.

Photo by Sara Remington

From our clients

  • Jane Peart

    Jane from EMyth

    “The strategy they built touches and strengthens every area of our business. … Sales have grown, and the brand’s image is much more closely aligned with its available services. Heirloom is knowledgeable and humble, and they keep projects on track with clear milestones. They provide authentic results within a positive collaboration.”

  • John Beckman

    John from NADA

    “What really blew me away was their deep brand knowledge and business acumen.”

  • Gina Zarahie

    Gina from Environments

    “Thank you so much. I truly feel inspired each and every time you present. I am really excited about the direction things are moving. Thank you for being amazing at what you do.”

  • Emily Brennan

    Emily from Alongside

    “Heirloom came in to save the day with a sophisticated, professional approach to naming which completely exceeded our expectations.”

  • MICHAEL KEDDINGTON, CEO AT PERMLIGHT PRODUCTS, INC.

    Michael from Permlight

    “Rob was instrumental in helping our executive team refine and clarify our brand. I'd love to work with him again and would highly recommend is work to any of my friends or professional contacts.”

  • CYNTHIA BAKER, GLOBAL HEAD OF BRAND STRATEGY, HP

    Cynthia from HP

    “Rob helped us with developing our brand architecture and with naming [at HP]. … I strongly recommend Rob for anyone looking for some excellent brand work.”

  • ELIZABETH GALLAGHER, CHIEF REVENUE OFFICER AT LINEATE

    Elizabeth from Lineate

    “Thanks for the wonderful work. … I am so over the moon and happy with what you’ve provided. … We are all very happy with our new brand and … get a great response from customers old and new on the name and ID work you did for us.”